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SEO Guidelines
 
For Articles, Hub Pages, Squidoo Pages, etc:

1. Use keyword or phrase in the title, the closer to the beginning the better.

2. Use the keyword or phrase in the first sentence of the article if possible.

3. Use the keyword or phrase in the last paragraph.

4. Optimal keyword or phrase density is approximately once every 125 words (.8%) -- not the 3-5% you usually read about (which makes an article basically unreadable).

For Blogs:

Same rules apply, but you have more leeway with the post title if you use the All in One SEO Pack (WordPress) to optimize the HTML post title (what is actually listed for the post title directly in the HTML code).

Optimal article/blog post length: 300-500 words.

 

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Google Keyword Tool

 

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Scripting Wizardry by Perry Wolf